Developing from a local society to an international online society, EYES needs to maintain certain values while promoting others. I proposed a plan of action, which I called “The Stratagem” and included the following:
1. Positioning as a brand
2. New Naming
3. Re-structure web-page, and communication strategy
4. New Branding to help possibilitate growth.
5. Application of new branding across all mediums
Thursday, June 14, 2007
The New Logo
EYES is an international society with different chapters. It is growing rapidly and needed a brand which would grow with it.
Tuesday, June 5, 2007
Sunday, June 3, 2007
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