Tuesday, May 22, 2007

Snail Logo

Snails logo comes from the idea that the circle in the middle is an EYES member. That member is enveloped by EYES and the 3 swoosh's are the 3principal values behind the society: inspire, create, excel. The symbol also has hidden the form of the world and the swooshes make the world turn. However the most obvious of its similarities with the brand is the use of the low cap 'e' which represents 'emerging' 'entrepreneurs' which is really all the society is about. Keeping the 'e' low cap wants to imply these are young people involved.

I can see this one moving on the web and interacting with all types of images, so I guess though it's not finished and hasn't been approved, in my opinion, here we have a winner!!

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