Developing from a local society to an international online society, EYES needs to maintain certain values while promoting others. I proposed a plan of action, which I called “The Stratagem” and included the following:
1. Positioning as a brand
2. New Naming
3. Re-structure web-page, and communication strategy
4. New Branding to help possibilitate growth.
5. Application of new branding across all mediums
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