"This this the logo that I had done previous to the one underneath, and I wasn't happy with it. It runs along the lines of what you wanted (refering to the client)... what you want is a coca cola brand and your brand is not equiped to support that. I propose something much simpler, yet wittier. No floweries, no crazy animations. Visual game, with an enduring visual impact. The logo underneathb (refering to the one underneath the one just below) is not finished and it has a long way to go, but its the start of something that can last."
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I have to add that he ended up giving me the benefit of the doubt. He doesn't want me to leave him out of the progress and understood this is my fmp. He has given me alot of his time; giving me all the necessary things to complete this project accordingly.
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2 comments:
Thanks for that... great news that you are convincing your client on the entire feel of their brand.Well argued!
For me that's maybe the most important part of my project, and why I decided that though it wasn't going to be the most creative, I could use this society as a way of setting my ideas on branding.
Branding is not only about giving something a nice symbol to represent it, but about the whole philosophy behind the brand, and how different times call for different actions.
Thanks for pointing it out...
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