So... I have decided I want to do an extended longer version of a Brand Book which I am going to call "EYES Stratagem" and where all the parts of the project are going to be recollected. In a brand book the changes would not be explained, and I doubt I should go into details of what I changed... I'm a bit stuck... don't want to go into writing a diary of EYES makeover, but I would like to explain my reasoning behind for example the use of certain animation in the web page, or the programation needed to get the notice boards to change, or where those notice boards should go in the web.
I have still to write out the exact chapters to the book but I'm going to have a similar problem with that of the creamfields book, there are various sections to the branding, and for the book to be functional (in an ideal world where the client would use it physically) the different sections should be able to be taken apart.
3 comments:
Looking very good...you appear to combining marketing and promotional startegy to good effect and to equal measure whilst maintaining a strong contemporary yet commercial look to the work. I trust that the client appreciates what you are doing and that feedback is positive.
GTS
You def have a clear idea as to promoting EYES. Check out the book, 'Experimental Formats' for your brandbook, it's in the college library! Looking great, keep it up!
Thanks for the feedback! Its proving to be a very tactical project, in the sense that the logo in itself is not that important, but more the spirit we manage to get across through in all the branding work we do. Hopefully in the end it won't look comercial.
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