The core problem is that members have a hard time keeping themselves excited about the organization and its initiatives between events. There has to be an increase in their sense of ownership and increase in the value of the ownership.
RE-BRANDING is needed for the whole brand:
- The current brand seems distanced from its target.
- There is a need for an official communication strategy, the current one is considered unsuitable, too formal.
- Web page has to transmit the values required in a member, should inspire, be dynamic and create. Not only act as a content page but also as an interactive platform where responses are gotten from what information is put in.
- The new form of branding will influence the kind of application on all collateral medias (stationery, or props for the events/lectures.
EYES want to continue using the green as their brand colour yet haven't said anything about keeping the concept of sports
in the graphics. The organization is based in Switzerland and my intention is to use this as a starting point.
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