Project Outline

As with any branding project, I have designated 4 main categories, which still have to be further developed.

1. Market Analysis
2. Attribute Generation, meaning both finding and specifying the problem, and causes for the problem, and finding a symbol behind the traits they persue
3. Concept Development
4. Brand Genesis/Development

At the moment I am working on the first and second parts at the same time. Due to the fact that the organization is non-profit and don't work towards a market, the research is open to many types of clubs, organizations and even events pages. Here is a sample of some of the relevant brands I have found up to the date.